ABOUT OPTIOM

Canada’s largest specialty vehicle insurance provider.

For more than 15 years, we’ve helped Canadians worry less about their financial position when the unexpected happens. Through our vehicle replacement products and Dealer Suite programs, we deliver greater value at every stage of vehicle ownership.

Get to know who we are and how we protect you.

$350M+
In replacement vehicles
$150M+
In the last 5 years
Since 2008
Protecting Canadian drivers
6 Provinces
BC • AB • SK • MB • ON • NS

OUR STORY

A people-first approach to bring you peace of mind.

For more than 15 years, Optiom has helped Canadians worry less about their financial position and lifestyle when it comes to the benefits provided by traditional auto insurance. We take a customer-centric approach and provide greater value to Canadian drivers through our total loss vehicle replacement products and additional benefits.

Originally established in British Columbia, Optiom is headquartered in Calgary, Alberta, and our operations have expanded eastward across Canada. We’ve earned a reputation as a top-tier and professional organization, thanks to our superior car insurance products, market support, and outstanding customer service.

We are proud to be able to deliver on our commitment to you with both speed and simplicity.

WHAT WE DO

Protection plans for your vehicle.

From total-loss replacement to everyday wear and tear — coverage built for how Canadians actually drive.

Vehicle Replacement

If your vehicle is written off, we replace it with a brand-new one, matching your make, model, and trim.

GAP Insurance

Covers the gap between what you owe on your loan and what your insurance pays on a total loss.

Tire & Rim

Repairs or replaces tires and rims damaged by road hazards like potholes, debris, and curbs.

Mechanical Breakdown

Extended protection for mechanical and electrical failures beyond your factory warranty.

Appearance Protection

Interior and exterior surface protection against stains, tears, fading, and minor damage.

Optiom Dealer Program

Our full F&I partnership program — bringing the Dealer Suite to dealerships across Canada.

OUR JOURNEY

More than 15 years protecting Canadian drivers.

From a single BC office to Canada’s largest specialty vehicle insurance provider — here’s how we grew to be there when you need us most.

2008 · FOUNDING

Optiom is born in British Columbia.

Optiom is founded as a specialty insurance provider with a simple idea: standard auto insurance doesn’t fully replace a car when it’s written off. We decided to close that gap for Canadian drivers.

2011–2019 · EXPANSION

Expanding east across Canada.

Our operations expand eastward and our headquarters move to Calgary, Alberta. We become a Coverholder at Lloyd’s of London and extend coverage to Saskatchewan, Manitoba, Ontario, and Nova Scotia.

2020–2023 · NATIONAL REACH

Flexible payments and a broader protection suite.

Bamboo Premium Financing launches to make premiums more accessible through monthly payments. Our Dealer Suite expands to include GAP, Mechanical Breakdown Protection, Tire & Rim, and Appearance Protection.

TODAY · CANADA’S LARGEST

The largest specialty vehicle insurance provider in Canada.

  • 600K+ policies written since inception
  • $350M+ provided in replacement vehicles
  • 6 provinces — BC, AB, SK, MB, ON, NS
  • 100+ team members supporting drivers nationwide

WHERE WE OPERATE

Coast-to-coast coverage for Canadian drivers.

From our beginnings in British Columbia to our national reach today, Optiom provides products across six Canadian provinces — with our operations continuing to expand eastward.

  • British Columbia
  • Alberta — Headquartered in Calgary
  • Saskatchewan
  • Manitoba
  • Ontario
  • Nova Scotia

HOW WE’RE DIFFERENT

What sets Optiom apart.

A people-first approach built around what Canadian drivers actually need — accessible coverage, real support, and protection tailored to your vehicle.

Affordable Policies

It’s hard to believe that we are able to provide so much value at such affordable rates.

Customizable Coverage

Your needs are different from the next driver — that’s why we provide coverages tailored to exactly what you need from your replacement car insurance.

Broad Eligibility

Our eligibility is based on the car and not the driver, helping more Canadians get coverage.

PEOPLE-FIRST SUPPORT

We redefine customer support.

Accidents don’t happen on a schedule. Our support goes beyond standard business hours, and our Client Care Team provides an exceptional service experience. “People-focused insurance policies” — we stand by it.

Optiom knows customer support is important, and that’s why we give you tireless support and client care through and through — confidence and peace of mind in the products and coverages that are being provided.

  • Beyond standard business hours — because accidents don’t wait
  • Dedicated Client Care Team — real people, exceptional service
  • Speed and simplicity — from first call to final claim

FOR PARTNERS

Grow with Optiom.

Whether you’re looking to offer Optiom to your customers or find a broker who does — here’s how to take the next step.

FOR DEALERSHIPS

Become an Optiom dealer partner.

Add the full Dealer Suite to your F&I menu — VRI, GAP, MBP, Tire & Rim, and Appearance Protection. Backed by dedicated dealer reps, F&I training, and claims handled by us.

FOR DRIVERS

FOR DRIVERS

Buy Vehicle Replacement Insurance through a licensed broker in your province. Search our national broker network to find one nearby.

Ready to Get Started?

Right now is the perfect time to turbocharge your car insurance.

Request a no-obligation quote, or quickly find a broker near you.

600,000+ policies6 provincesCoverholder at Lloyd’s

Questions? 1-844-427-7587 | clientcare@optiom.com